Let Customers Find You

Module 1 Introduction
Part 1 [Watch] - Introduction
Part 2 [Read] - How It Works
Module 2 Design Your Own Strategy
Part 1 [Watch] - Quick Fixes vs. Strategy
Part 2 Your Turn
Part 3 [Read] - You Need a Strategy!
Part 4 [Watch] - What You Need to Make This Work
Part 5 [Case Study] - The Busy Lifestyle Magazine
Module 3 The Customers
Part 1 [Watch] - Everybody Is Not Your Customer
Part 2 [Read] - A Guide to Better Customer Segments
Part 3 [Case Study] - The Audience of The Busy Lifestyle Magazine
Part 4 Your Turn
Part 5 [Watch] - Needs vs. Pains, Dreams, and Aspirations
Part 6 [Case Study] - Needs vs. Pains, Dreams, and Aspirations
Part 7 Your Turn
Module 4 The Story
Part 1 [Watch] - The Story: A Customer Magnet
Part 2 [Read] - Things to Remember When You Tell Your Story
Part 3 Your Turn
Part 4 [Watch] - The Story, The Audience, and Their Journey to Becoming Customers
Module 5 The Format
Part 1 [Watch] - Format Types and Selection Criteria
Part 2 [Read] - The List of Content Format Choices
Part 3 [Watch] - What's Your Choice?
Part 4 Your Turn
Module 6 The Channels
Part 1 [Watch] - The Channels, Their Purpose, and How to Choose Them
Part 2 [Read] - The Channels Explained
Part 3 Your Turn
Module 7 The Calendar
Part 1 [Watch] - Why You Need a Calendar
Part 2 [Read] - The Structure of Your Content Calendar
Part 3 Your Turn
Part 4 [Read] - Improve the Content Calendar
Module 8 The Resources You Need
Part 1 [Watch] - Resources
Part 2 Your Turn
Part 3 [Watch] - We Can Give You a Helping Hand
Part 4 Use The Busy Lifestyle Platform to Increase Your Visibility
Module 9 Quick Recap
Part 1 [Watch] - Quick Recap
Part 2 Your Help Is Needed!